Wie Marketing zum Umsatztreiber für B2B Unternehmen wird

In Folge 19 reden wir über das, was alle Marketiers anstreben (sollten): Marketing weit über die Rolle einer Support-Funktion hinauszuentwickeln - hin zu einem Bereich, der nachweislich zum Umsatz und Unternehmenserfolg beiträgt.Unter vielen interssanten Aspekten diskutieren wir auch, welche Rolle Millenials und die Gen Z und Corporate Influencing spielen und warum Markenentwicklung im B2B heutzutage so wichtig ist. Und wir machen das an einem konkreten Beispiel fest: der Palfinger AG!Unsere Gäste in Folge 19:Klaas Nemitz, Vice President Corporate Marketing, PALFINGER AGAndreas Binder, Head of Marketing & Product Management, PALFINGER Structural Inspection GmbHWir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ

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This episode is 33 minutes long.

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This episode was published on October 25, 2023.

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