Wie Wint de WK-marketingstrijd: AH, Jumbo of Dirk? - #038

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Donderdag begint het WK, En in deze aflevering bespreken we hoe de Nederlandse supermarktketens daarop inspringen.Albert Heijn pakt groots uit: Met als blikvanger de WKamerjas.Jumbo trekt 20 miljoen euro uit voor het Juichjack, met een hoofdrol voor Rob Kemps.En Dirk van den Broek? Die doet helemaal niks. Geen actie, geen jas, geen euro aan marketing, want zo houden ze de prijzen laag ook tijdens het wk. Welke supermarkt komt er als winnnaar uit de strijd?Welkom bij De Marketing Bril.

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This episode is 33 minutes long.

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This episode was published on June 11, 2026.

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