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Wie wollen Sie aus Bugatti eine Lifestyle-Brand machen, Herr Brinkmann und Herr Wortmann? episode artwork

EPISODE · Jan 19, 2024 · 34 MIN

Wie wollen Sie aus Bugatti eine Lifestyle-Brand machen, Herr Brinkmann und Herr Wortmann?

from ÖTZ Podcast · host Österreichische Textilzeitung

Bugatti-Chef Julius Brinkmann hat zum ersten Mal in der Geschichte der Marke einen Chef Brand Officer bestellt. Florian Wortmann soll das Brandbuilding der deutschen Marke vorantreiben. Aber wie? Die Antwort gibt es in der aktuellen Folge des ÖTZ-Podcasts.

Episode metadata supplied by the publisher feed · Published Jan 19, 2024

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Wie wollen Sie aus Bugatti eine Lifestyle-Brand machen, Herr Brinkmann und Herr Wortmann?

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