Wielding Influence with Heather Osgood

**This episode is supported by podcast website page builder, Podpage. Head on over to podpage.com and use the promo code PMA to get an easy-to-use and dynamic podcast website in minutes. **Are you a podcaster that suffers from shiny object syndrome?&nbsp;One of those shiny objects almost every podcast chases at some point is advertising.&nbsp;It’s the default place most people look to when trying to monetize a podcast, but as many podcasters find out, it can be more challenging than it seems.&nbsp;We see so many big names in the podcast space using advertising to generate revenue, and we ask why not me.&nbsp;Step in from stage left, podcast advertising expert Heather Osgood who brings an in-depth but straightforward understanding of what it means to be an influencer and begin to wield that influence to your loyal fan base through advertising.Key Topics:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;State of podcast advertising in a non-covid world (0:55)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What brands are dominating the podcast advertising space (2:07)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What does podcast advertising offer that other mediums do not (3:49)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Has podcast advertising normalized in a living with COVID-19 world (6:10)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How did political advertising impact podcasting (8:32)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How do coach a podcaster to be effective influencers (11:50)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What does a podcaster new to advertising need to think about before jumping in (14:25)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What is the future of podcast advertising (18:03)Reference: Magellan AI Blog: How have the presidential candidates used podcast advertising in the electionWebsite link: https://truenativemedia.com/Social Links·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;LinkedIn: https://linkedin.com/in/podcastadvertising·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Twitter: https://twitter.com/truenativemedia·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Facebook: https://www.facebook.com/truenativemedia/Thanks for Listening!Be sure to subscribe on&nbsp;Apple,&nbsp;Google,&nbsp;Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected] Mathew on Social Media to stay up to date on Podcast Me Anything -&nbsp;Facebook&nbsp;|&nbsp;Twitter&nbsp;|<a href="https://www.instagram.com/mathewpassy/" rel="noopener...