WiFi Marketing for Vacation Rental Businesses with Arthur Colker - Episode #207

Entrepreneurs in their respective industries always strive for great marketing strategies, but a real estate investor like our guest, believes that the greatest marketing of all time is in your branding. Today, we have the pleasure of having Arthur Colker in the lab, who is the CEO and founder of StayFi — the #1 provider of WiFi marketing services for vacation rental companies. Vacation rental managers use StayFi to brand WiFi, collect guest data, and increase direct bookings, all while providing a better WiFi experience for vacation rental guests. Arthur also holds degrees from Columbia Business School and Georgetown University. Prior to founding StayFi, Arthur led digital marketing strategy at several start-ups and ran his own marketing and branding consultancy. In this episode, Arthur discusses the advantages that come from getting access to your own email list, what that means for the control that you for your business, controlling your brand’s experience and the endless possibilities of leverage with this data. Vacation rental industry is a big data industry and Stayfi capitalizes on a process that all of our guests are currently doing without the need of any pattern interrupt. That’s what you call a seamless well executed experiment. To try this amazing alternative, find out how Arthur experimented with StayFi and how efficient it is in your future bookings! Give it a try by clicking this link https://app.linkmink.com/a/stayfi/570 with a bonus COUPON CODE: EXP which offers 50% off the first 3 months of your StayFi subscription! How eLABorative, right?! HIGHLIGHTS OF THE EPISODE: 09:56 Purpose of StayFi WiFi 20:18 How StayFi WiFi Works KEEPING IT REAL: 00:36 Introduction 02:14 Arthur’s Marketing History and How He Broke Into the Space of Tools 15:39 Decreasing Dependency 20:23 Access Point Device 32:46 Partnerships 37:02 Closing NOTABLE QUOTE: 28:29  “…There’s all these very cool advanced things, but I think for most people getting started, get the most basic fundamentals down and then you can layer on more complexity and segmentation as you go along…” - Arthur Colker 18:59 “...Make sure that if they book with you again, they are coming to you directly and that they are aware of your brand and that you are not just a quote unquote Airbnb…” - Arthur Colker CONNECTING WITH THE GUEST Website: https://stayfi.com/ LinkedIn: https://www.linkedin.com/in/acolker/ Get coached on how you can repurpose your existing home or investment property into an Airbnb with me: https://experimentrealestate.com/hospitable-hosts Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment Hospitable Hosts book: https://amzn.to/3e4LEhE Instagram: https://www.instagram.com/therealestateexperiment/?hl=en Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0 #directbooking #marketing #branding