Wild Flowers and Wild Focus. Flower Farming with Luen Free | Ep 35

In this episode, I’m sitting down with Luen Free — flower farmer, former DJ and radio host, and one of the most thoughtful voices I know in the local growing space. We talk about Luen’s path from nightlife and DJ booths to permaculture-style flower farming, and what it really looks like to build a values-led business that actually suits your nervous system, your energy, and your brain (especially if you’ve got ADHD). This conversation weaves through: How Luen accidentally fell into growing for wedding florists Why naming her farm after herself changed everything The reality of flower farming (heat, humidity, crop failure, and all) Selling to florists vs selling to the public, and why one feels radically better What florists often misunderstand about growing flowers ADHD, hyperfocus, burnout, outsourcing, and self-judgement Why showing up imperfectly online works (and how reels led to a book deal) Moving the farm, changing climates, and designing a life that feels sustainable We also get into roses, dahlias, local growing, pricing, creative energy, and why not every “successful” business model is worth copying if it drains the life out of you. If you’re a florist, grower, or creative trying to build a business that feels aligned, not just profitable, this one will land.  Find Luen Instagram: @luensflowers Website: luensflowers.com Flower Growers Club (Facebook) Keep an eye out for Luen’s upcoming book!   If this episode resonated, especially the parts about energy, boundaries, seasonality, and building a business that works with your brain, that’s exactly what we do inside Wildflower Academy. The Academy is where wedding florists learn how to: Build profitable, sustainable businesses without burnout Attract aligned clients who get their work Create systems that support creativity (instead of killing it) Design a business model that fits their life, not the other way around You don’t need to do more. You need to do what actually works for you. Come join us: wildfloweracademy.co