Wildflour: The Most Beloved Bakery in the Ski World

What this episode covers

Located at the base of Palisades Tahoe, Wildflour Baking Company is probably the most beloved bakery in skiing, and it definitely has the most accomplished customer base in the ski world. So Jonathan sat down with Wildflour owner, Susan Lopez, to talk about it all, and learn some of the secrets to Wildflour’s success.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Susan's Background & Cookie Monster Suits (2:20)Establishing Wildflour in 1983 (6:25)Changes in the Palisades Community (9:12)Wildflour’s Offerings & Em Bombs (11:33)Taking Care of People (13:17)Wildflour’s Ski Royalty Fan Base (17:12)Aimie Engerbretsen (21:44)Cody Townsend (24:09)Shane Mcconkey (27:45)Noah Gaffney & Connery Lundin (29:47)Life-Time Cookie Pass (33:28)New vs Staple Offerings (36:56)Susan’s Off-Season Hobbies (39:37)Susan’s Rule re: Chocolate on Faces (41:47)What's the Best Question I Haven't Asked You? (43:53)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of CRAFTED?

This episode is 52 minutes long.

When was this CRAFTED episode published?

This episode was published on March 11, 2026.

What is this episode about?

Located at the base of Palisades Tahoe, Wildflour Baking Company is probably the most beloved bakery in skiing, and it definitely has the most accomplished customer base in the ski world. So Jonathan sat down with Wildflour owner, Susan Lopez, to...

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