Will 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid

from Campaign Chemistry · host Daniel Tjondronegoro, Kelly Metz

In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published May 30, 2024

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Will 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid

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This episode is 24 minutes long.

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This episode was published on May 30, 2024.

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