Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode)

Ever since the podcast started, Nicole and Sarah have raised the question of AI in copywriting, probably in most episodes. But in today’s episode, instead of mentioning AI and then pausing the recording for a lie down, they’re going there. Yes. In this episode of Copy Kit, copywriters Sarah and Nicole stare down the barrel of AI and share their thoughts, fears and anxieties about what it means for their freelance businesses. Luckily, they’re joined by special guest Oluchi Udeh, email copywriter and AI optimist, to lighten the mood and give a fresh perspective on how AI could boost the copywriting industry. Whether you’re an AI optimist or AI doomer, please check out Nitin Seth’s book and let the Copy Kit team know if you agree with him. They’d love to hear your perspective! Get in touch via the links below. Timestamps[1:05] Welcome to our special guest, Lu![2:00] Today, Nicole and Sarah are *going there*: Introducing this episode’s book[5:55] Lu shares why she’s optimistic about AI[7:35] The copywriters unpack some of Nitin Seth’s statistics about AI[12:35] How leaning into our spirituality can help us prepare for the AI age[18:35] Nitin Seth’s use of the Problem-Agitation-Solution framework [20:20] What jobs will humans do in the AI age? [21:35] Seth’s POSSIBLE framework and the mantra that Lu appreciated the most[29:50] Is entrepreneurship the answer? [34:05] Embracing the duality of the AI age [37:55] What will Lu implement from the book?[41:30] Is there a future for email copywriters? [46:30] “I’m going to write my own mantra”: Nicole’s implementation points[48:35] Sarah shares her three implementation points [52:45] Lu’s not nervous about AILinks and Resources Related To This EpisodeBuy your copy of Human Edge in the AI Age by Nitin SethConnect with Oluchi on LinkedInCheck out Lu’s websiteStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: [email protected] hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/