Will AI recommend your business? And is reputation becoming the new SEO?

AI is rapidly changing how customers discover businesses. Instead of simply searching Google and comparing a list of links, people are increasingly asking AI who they should trust, which company they should use and who the experts are. At Elite Business Live 2026, Alison Shadrack, Founder and CEO of Adia PR, explores what this shift means for SMEs and why PR, reputation and third-party credibility could become increasingly important in the age of AI. Alison explains how earned media, founder visibility, thought leadership, awards, case studies and consistent online authority can all help create the signals that both people and AI use to establish trust. In this session, discover: 🔹 Why AI is becoming a recommendation engine 🔹 Why reputation could be the new SEO 🔹 How PR can help improve your visibility in AI results 🔹 Why founder profiles and thought leadership matter 🔹 How earned media creates signals of trust and authority 🔹 Why businesses should create content around real customer questions, not just keywords 🔹 How smaller businesses can compete with much larger brands 🔹 Why consistent PR activity can become a compounding asset The key message is simple: AI may be changing how customers find businesses, but trust, authority and reputation still determine who gets recommended. So, ask yourself one question: Would AI recommend your company? If the answer isn’t what you’d hoped for, it might be time to start giving it better reasons to say yes. #EliteBusinessLive #ArtificialIntelligence #AI #PublicRelations #PR #SEO #GEO #BusinessGrowth #SME #Entrepreneurship #Marketing #ThoughtLeadership #BrandReputation https://bit.ly/m/elitebusiness