Will AI Replace PR? Let’s Talk About It

In this week’s episode of Call Your Publicist, Jenna and Alexandra dive into one of the biggest questions in PR right now: is AI here to replace us… or to make us better at what we do?What started as an email about AI and PR quickly turned into a real-time roundtable, with tech founder and investor Anthony Shook joining the conversation to share how he uses tools like ChatGPT to support brainstorming, strategy, and content without losing the human touch. From treating AI like “the best intern you’ve ever had” to building prompts that actually sound like you, this episode is a grounded, non-technical look at how communications pros can collaborate with AI instead of competing with it.Together, they explore how PR teams can train their staff on AI, use it to streamline research and media lists, and still protect what makes this industry so powerful: trust, relationships, and authentic storytelling. If you’ve ever worried that AI might take your job, this conversation will help you reframe it as a creative partner, not a threat.🎧 Listen now on Spotify, Apple, or YouTube.