Will Aitken: How to Build a Media Company For Your SaaS Business

Will Aitken is the Head of Sales Content at Sales Feed, the media company arm within Vidyard. I'm in love with Sales Feed's videos, and Will is a hilarious and thoughtful guy. It's clear that his videos are resonating too—Sales Feed has 80k followers on TikTok, significantly more than traditional B2B SaaS companies. He explains how the team got started, the mistakes he's learned from, what Sales Feed's success looks like for Vidyard, and more. We also chat about Will's new community, Social Social, which connects creators and social media managers and allows them to learn from each other. Follow Will: LinkedIn, TikTok Follow Social Social: Website, LinkedIn, TikTok Follow Sales Feed: Website, LinkedIn, TikTok Continue the conversation with me: LinkedIn | TikTok | Twitter  This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.