Will Australia's Plain Packaging Law be Introduced in Other Countries?

The Australian High Court has upheld the plain packaging law that states that all tobacco packaging must be removed of logos and branding, except for the brand name, and requires graphic health warnings on the packs. Shane MacGuill, tobacco industry analyst at Euromonitor, states that other countries, such as New Zealand, Canada, France, and the UK are watching Australia and may introduce plain packaging laws based on the results of Australia's law. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.