EPISODE · Jan 23, 2026 · 1H 13M
Will ChatGPT Ads Change OpenAI? + Amanda Askell Explains Claude's New Constitution
from Hard Fork · host The New York Times
Ads are coming to ChatGPT’s free and low-cost subscription tiers. We explain what they’ll look like, why OpenAI is taking this approach and whether the company can court advertising dollars without compromising quality and user trust. Then, Amanda Askell, Anthropic’s in-house philosopher in charge of shaping Claude’s personality, joins us to discuss the company’s newly released “Claude Constitution” and what it takes to teach a chatbot to be good.As a bonus, if you’re interested in learning how to get started with Claude Code, you can check out our tutorial on YouTube.Guest:Amanda Askell, a member of Anthropic’s technical staffAdditional Reading: OpenAI Starts Testing Ads in ChatGPTClaude’s Constitution Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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“The question is not are these first couple of ads that we're seeing from OpenAI going to be good or not? It's whether two or three years from now, ChatGPT is being steered toward ad-friendly topics.”
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Will ChatGPT Ads Change OpenAI? + Amanda Askell Explains Claude's New Constitution
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