Will Cockrell on the mavericks of Mount Everest

Will Cockrell’s book, “Everest Inc” tells the story of “The Renegades and Rogues Who Built an Industry at the Top of the World”. It is a refreshing take on climbers who may not have a background in mountaineering but have the means to embrace the suffering and the challenge. Instead of taking a condescending view on these thrill seekers, Will investigates the motivation of both the adventurers and expedition companies who make it all happen.