Will Critchlow, Founder and CEO of Distilled

In this episode we were joined by Will Critchlow, Founder and CEO of Distilled. He discussed his background, his experience as a founder, and the fundamentals of search, social and content for a startup company. Will Critchlow founded Distilled in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK and produces the popular online training platform DistilledU. His academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper.