Will easyFoodstore be a Success or Failure?

The founder of EasyJet, Sir Stelios Haji-Ioannou, is launching a low-cost food store to rival the likes of Lidl and Aldi in the United Kingdom. EasyFoodstore will focus on a limited range of basic, no name brand foods at bargain prices. Euromonitor Retail Analysts Antonia Brandston and Raphael Moreau state that the market is large for discounters; however, it will be hard to make this particular business model profitable with the low quantity of items that easyFoodstore will sell.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.