Will F45 Training & True Protein M&A Inspire Peloton, Mirror, or Tonal? episode artwork

EPISODE · May 25, 2021 · 15 MIN

Will F45 Training & True Protein M&A Inspire Peloton, Mirror, or Tonal?

from the Joshua Schall Audio Experience · host Joshua Schall

Did a recent M&A transaction between a global fitness company and nutritional supplement brand signal more lookalike activity could be ahead? It seems this deal stayed mostly under the radar (at least in America), but F45 Training acquired True Protein for an undisclosed amount. Ten years ago, F45 Training started in Australia and became a 1750+ global fitness studio franchise that combines 45-minutes of high-intensity interval training (HIIT), functional training and circuit training. True Protein is a family-owned Australian nutritional supplements that was founded in 2014. Why did F45 Training make this M&A Move? Were there inspirations in the market already that combined fitness (media or equipment) with supplements? Could this lead to more fitness companies like Peloton, Mirror, or Tonal to make similar M&A moves or even internally create and launch their own supplement brands? How does this discussion fit into our personalized lifestyle future?

Did a recent M&A transaction between a global fitness company and nutritional supplement brand signal more lookalike activity could be ahead? It seems this deal stayed mostly under the radar (at least in America), but F45 Training acquired True Protein for an undisclosed amount. Ten years ago, F45 Training started in Australia and became a 1750+ global fitness studio franchise that combines 45-minutes of high-intensity interval training (HIIT), functional training and circuit training. True Protein is a family-owned Australian nutritional supplements that was founded in 2014. Why did F45 Training make this M&A Move? Were there inspirations in the market already that combined fitness (media or equipment) with supplements? Could this lead to more fitness companies like Peloton, Mirror, or Tonal to make similar M&A moves or even internally create and launch their own supplement brands? How does this discussion fit into our personalized lifestyle future?

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Will F45 Training & True Protein M&A Inspire Peloton, Mirror, or Tonal?

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This episode was published on May 25, 2021.

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Did a recent M&A transaction between a global fitness company and nutritional supplement brand signal more lookalike activity could be ahead? It seems this deal stayed mostly under the radar (at least in America), but F45 Training acquired True...

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