Will Google's Ad Empire Survive the Antitrust Storm?

A U.S. court is considering whether Google must break up its advertising technology business after the Department of Justice and several states alleged the company holds illegal monopolies in digital advertising. Judge Leonie Brinkema has ruled that Google maintains two illegal ad tech monopolies, and the DOJ is seeking the sale of Google's AdX platform to restore competition. Google argues that a breakup would be technically complex and disruptive. The company plans to appeal any adverse rulings, potentially extending the legal process for years. Google is also appealing a separate antitrust decision related to its search and advertising practices. Other major tech companies, including Meta, Amazon, and Apple, are facing similar antitrust cases in the United States.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.