Will Imagine’s big gamble double its customer base?

from Inside Business with Ciaran Hancock

This week’s episode of Inside Business sees host Ciarán Hancock joined in studio by Niall Tallon, chief executive of Irish telecoms group Imagine. A minor in the Irish market, the company recently made a bold move offering cheap fibre broadband products along with a promise not to increase those prices for the next five years. This is designed to double its customer base by 2030 as part of a multi-million investment in growing the business. It’s a brave strategy given that Imagine has just 35,000 existing customers and big competitors such as Eir, Vodafone, Three and Virgin Media who control a large chunk of the market between them. Niall explains how the offer will work and the business case behind it, as well as discussing the company’s Armenian owners and how he came to run a telco with a chequered history that was originally founded by the late Irish entrepreneur Sean Bolger. Produced by John Casey with JJ Vernon on sound.