Will Louis Vuitton pay a higher price in China?

French luxury brand Louis Vuitton won in court, but is it losing China? A trademark lawsuit against the Chinese tea brand Molly Tea has sparked a nationwide debate over trademark rights, cultural heritage, and brand perception. Was this simply a legal battle, or a costly strategic misstep? As Chinese consumers become more confident and culturally conscious, is the playbook for international luxury brands changing? And could this case reshape the French luxury brand's future in China? Host Tu Yun joins Jia Yuxuan, a research assistant at the Center for China and Globalization, John Gong, Professor of Economics, University of International Business and Economics, and Subramania Bhatt, the Founder and CEO of the Singapore-based marketing technology company China Trading Desk for a close look at the dispute.