Will Manchester City's Partnership with Nestlé Bring a New Era of Vegan Options to Sports?

In this Euromonitor podcast we analyse the recent sponsorship that sees Premier League giant Manchester City partner with Nestlé Professional. This partnership focuses on incorporating vegan and vegetarian options into the matchday experience for fans. Euromonitor discusses whether this deal might be a harbinger of a new area in food and beverage sponsorship in the UK and other key sports markets.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.