Will Martin of LiveDuel: The Secret to 750,000,000 Organic Views

This episode of CMO Weekly, hosted by Haley Glover, features an in-depth conversation with Will Martin, the founder and CEO of LiveDuel. LiveDuel is a cutting-edge sports and e-sports fan activation platform that uses decentralized finance (DeFi) mechanics to prioritize fairness and user experience in the sports betting world.Will shares his unique journey—from studying economics and computer science to marketing for Beats by Dre—and explains how he leveraged creator culture to generate over 750 million organic views on TikTok.📌 Key Topics Covered The Origins of LiveDuel: How Will combined his background in arbitrage, financial trading, and product marketing to innovate the sports betting industry.The Tech Behind the Platform: Using smart contracts to remove the middleman and liquidity pools to facilitate instant, efficient trades between fans.Growth Hacking TikTok: The strategy behind building TikTok filters that empowered 600,000 creators to produce viral sports content.Building a Creator Community: Why LiveDuel started as a WhatsApp group and is evolving into a formal hub for content creators to collaborate and learn.Navigating Regulation: The challenges of building a business at the intersection of crypto and sports betting while maintaining a long-term, compliant strategy.The Future of LiveDuel: Upcoming tools for live streamers and the vision for the World Cup in North America.