Will McGinness on Creativity Beyond the 30-Second Spot

Rupert sits down with Will McGinness, Chief Creative Officer at Venables Bell & Partners, to discuss the evolution of advertising, why brands must earn attention, and how creativity can turn simple briefs into experiences people remember.Will McGinness is a creative leader who began his career in digital design and interactive advertising before moving into creative leadership. After early work at Arnold Worldwide on Volkswagen and seven years at Goodby, Silverstein & Partners, he joined Venables Bell & Partners, where he has spent the past 16 years.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.