Will Online Shopping In China Be More Popular in 2023? Bain Answers

E-commerce has steadily grown as a percentage of total retail sales in China. We spoke to consultants at Bain & Co to hear if the trend will continue into next year.Worried about staying one step ahead of your competitors in China? Bain also counseled brands on how to keep their edge. Tune into this, the second part of our wide-ranging discussion with James Yang, a partner at consultancy Bain, for advice on mastering the defining trends in the world’s second-largest retail market.  In this episode of Alicast, Yang offered his insights into overcoming supply chain snarl-ups as well as speeding up product development.