Will Power

Is your health charity leaving money on the table? Legacy giving is the single biggest source of voluntary income in the UK—a £10.5 billion market by 2050—and it's not just for the giants.In this episode, Jose breaks down exactly how small and mid-sized health charities can tap into this transformative income stream, sensitively and effectively. You'll discover why the conversation doesn't have to feel awkward, how to reframe legacy giving around life and impact (not death), and the five practical, low-cost steps you can take this week to get started.We'll explore the inheritance tax changes driving growth, the language that inspires supporters, and why your personal connection with your community is your ultimate superpower.This isn't about huge budgets. It's about smart strategy. Let's future-proof your funding, together.