Will Sauro: Former President of Tama Trading Company

In this episode, we have the privilege of introducing you to a man whose family's legacy spans over a century, a visionary whose innovation and dedication have left an indelible mark on the food distribution industry. Tama’s story begins over a century ago when Will Sauro's father embarked on a journey that would ultimately shape the destiny of their family. Will’s father immigrated to the United States from Italy when he was only 18 years old. After arriving in America on Ellis Island, he traveled west to California, where he joined the ranks of Tama, a modest food distribution company at the time. Little did anyone know that this would be the humble genesis of a legacy that still thrives today, an astonishing 102 years later. Now, in the fourth generation of the Sauro family, Tama continues to flourish, a testament to the enduring spirit of entrepreneurship, vision, and hard work. But that's just the beginning of the story. Will Sauro brought innovation and transformation to the American culinary landscape, taking his family business to the stratosphere. Will introduced wildly popular products to the United States market, forever changing the way we experience food. Will introduced Barilla pasta, Nutella, and the refreshing San Benedetto water to the US market, igniting the taste buds of a nation. However, it doesn't stop there. Will's journey was marked by challenges and triumphs. He navigated the complex FDA approval processes, making a suggestion that would allow the reintroduction of prosciutto to the United States market. It was a groundbreaking achievement that not only enriched our culinary options but also showcased his unwavering commitment to implementing efficiencies and identifying solutions.  We have the privilege of delving into the inspiring journey of Will Sauro, a man whose vision, determination, and foresight continue to shape the food industry at large. Join us as we explore how one family's legacy, spanning over a century, has become an enduring testament to the power of vision and creation. Links & Social Handles: -Tama Trading Website: www.tamatrading.com -Proper Placement Marketing Agency Website: www.properplacement.com -Proper Placement IG: @properplacementmkt -From Vision to Creation IG: @fromvisiontocreation -Alexander Schmieding (Host) Instagram: @alexschmieding Interested in working together? Please email: [email protected] This podcast is produced and edited by EveryWord Media (https://everyword.media). Learn more about your ad choices. Visit megaphone.fm/adchoices