Will Sierra Take Out REI? Plus: Helly Hansen's US Push & Leave The North Face Alone!

What better way to start your week then by entering The Rock Fight for the best outdoor industry commentary you'll find anywhere?!Today Colin is joined by Monday regulars Eoin Comerford and Producer Dave and they break down the following topics:After being acquired by Kontoor Brands last month, Helly Hansen has announced their intention to make a meaningful push into the United States' outdoor market. After announcing Helly's intentions, Kontoor CEO Scott Baxter said "Get ready, this is going to be fun." Points to Kontoor for the smack talk. (04:55)TJX announced last week that Sierra will be adding 20 new doors in 2025 with their long term plan to have as many as 325 locations. Is this growth plan a sign that Sierra could become outdoor's most dominant US retailer? (17:55)Lastly for The Parting Shot, Colin begs all would-be outdoor pundits to simple leave The North Face alone! (31:59)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Click here to take The Rock Fight Podcast Listener Survey! Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].