EPISODE · Apr 20, 2021 · 52 MIN
Will Smith backed this DTC dog food startup, here’s why. With Jinx Co-Founder Terri Rockovich
from Female Startup Club
Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry. LINKS WE MENTION:Jinx's InstagramTerri's InstagramTerri's LinkedInTerri's TwitterFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Website: Dog Food AdvisorCommunity: ClubhouseListener Interviews: [email protected] 📱 Join 160K smart chicks in the Female Startup Club universe:→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry. LINKS WE MENTION:Jinx's InstagramTerri's InstagramTerri's LinkedInTerri's TwitterFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Website: Dog Food AdvisorCommunity: ClubhouseListener Interviews: [email protected] 📱 Join 160K smart chicks in the Female Startup Club universe:→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Will Smith backed this DTC dog food startup, here’s why. With Jinx Co-Founder Terri Rockovich
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