Will Smith | Josephine, Wild Honey, Les Deux Salons

Some people in hospitality chase the spotlight.Others hold it steady.Today, we’re joined by someone who’s been doing that for more than thirty years.Will Smith has worked at every level of British hospitality — from Michelin-starred dining rooms in Scotland… to some of the most influential restaurants in London.He managed the Georgian Room at Cameron House when it gained its Michelin star. He ran Number One at The Balmoral.And he went on to build and lead Arbutus, Wild Honey, and Les Deux Salons — restaurants that didn’t just succeed, but helped define a moment in London dining.Most recently, he opened Josephine in Chelsea with Claude and Lucy Bosi — a neighbourhood French bistro on the Fulham Road.A simple menu. A journey through France. Lyon at its heart. Rhône wines. Chartreuse on the shelf.And now, with a second Josephine in Marylebone, that story is expanding.It’s a project rooted in craft — and when you open something with Claude Bosi, standards aren’t optional.Will has seen the industry at full throttle. The packed services. The reputations on the line. The rebuilds nobody writes about.Will, welcome to NO RESERVATION.