EPISODE · Oct 9, 2025 · 5 MIN
Will the structure of enterprise SEO teams evolve?
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. The discussion explores how AI search skills naturally belong within SEO competencies while acknowledging that team placement depends on each organization's broader AI strategy and existing authority structures.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. The discussion explores how AI search skills naturally belong within SEO competencies while acknowledging that team placement depends on each organization's broader AI strategy and existing authority structures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Will the structure of enterprise SEO teams evolve?
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