Will visibility continue to be the north star of measuring AI performance? episode artwork

EPISODE · May 1, 2026 · 1 MIN

Will visibility continue to be the north star of measuring AI performance?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The discussion covers iPullRank's relevance engineering framework—encompassing AI information retrieval, content strategy, digital PR, and user experience optimization—plus three-tier measurement approaches that separate input metrics from channel performance and business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The discussion covers iPullRank's relevance engineering framework—encompassing AI information retrieval, content strategy, digital PR, and user experience optimization—plus three-tier measurement approaches that separate input metrics from channel performance and business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Will visibility continue to be the north star of measuring AI performance?

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How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 1 minute long.

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This episode was published on May 1, 2026.

What is this episode about?

53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI...

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