EPISODE · May 1, 2026 · 1 MIN
Will visibility continue to be the north star of measuring AI performance?
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The discussion covers iPullRank's relevance engineering framework—encompassing AI information retrieval, content strategy, digital PR, and user experience optimization—plus three-tier measurement approaches that separate input metrics from channel performance and business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The discussion covers iPullRank's relevance engineering framework—encompassing AI information retrieval, content strategy, digital PR, and user experience optimization—plus three-tier measurement approaches that separate input metrics from channel performance and business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Will visibility continue to be the north star of measuring AI performance?
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