William Adoasi: Building a global watch brand, putting others first and being a light in the mainstream

The British entrepreneur and founder of Vitae London is our guest on The Profile podcast this week. William Adoasi sits down with Sam Hailes to explain how profits from the sale of every watch funds a school uniform for a child in sub-Saharan Africa. Given that he has been mentored by Richard Branson, the company has generated £1.1m of revenue and celebrities such as Paloma Faith and Emeli Sandé have been spotted wearing Vitae timepieces, you’d think it would be mission accomplished for William. “It has been an amazing journey,” he agrees, “but I would say we’re just getting started.” You can also read this interview in the latest issue of Premier Christianity. Receive the next 3 print issues for just £5. Visit premierchristianity.com/subscribe