Will's Masterclass: Relationship Marketing for Funeral Homes Success

Will de Michaelis is the former manager of the Omega Society, a cremation brand that serves over 4,500 families per year. After spending over a decade growing the Omega Society, Will was able to identify some of the most important elements that made the Omega Society such a huge success. Today, Will is going to share that insight with us and let us know what he’s been working on. Will's Masterclass signup link: https://www.wdgroupconsulting.comTimestamps (00:00) Intro 01:54 Will's takeaways from Omega Society (04:09) The most important thing to Omega Society's success (05:00) What Will saw in deathcare in the past decade that makes relationship marketing so important? (06:49) What makes relationship marketing so much more important than the other stuff (13:08) What Will have been doing after Omega Society (14:02) What makes a good in-service? (20:43) Will's Relationship Marketing Masterclass (21:46) The relationship marketing masterclass freebies (22:36) Where to get the freebies (24:50) How much Omega Society spends on relationship marketingFor Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com