Win-Back Campaigns: Using Promotions to Reactivate Dormant Shopify Customers

Let’s face it: that steady stream of new customers you’ve been chasing? It’s costing you far more than rekindling relationships with customers who’ve already purchased from you. The math is startlingly clear. Acquiring a new customer costs anywhere from 5 to 25 times more than retaining an existing one. Even more eye-opening? A mere 5% increase in customer retention can boost your profits by 25-95%.Yet countless Shopify store owners pour thousands into acquisition while dormant customers—people who already know, like, and trust your brand—slowly fade into the digital abyss. These sleeping giants of revenue represent one of the most overlooked opportunities in e-commerce today.Think about this: repeat customers typically make up just 20% of your customer base but generate a whopping 44% of total revenue. Not only that, they spend 67% more than first-time buyers. The question isn’t whether you should be running win-back campaigns—it’s why haven’t you started yet?Full Article: https://theshopstrategy.com/store-growth-optimization/promotions-discount-strategies/win-back-campaigns-using-promotions-to-reactivate-dormant-shopify-customers/Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suiteGrowth Suite Website: https://www.growthsuite.net/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shopstrategy.substack.com