Win Bigly Persuasion in a World Where Facts Don't Matter Scott Adams

from Book Summaries 2024

During the 2016 US Presidential elections, at a time when pundits had Trump at 2% likelihood of winning, Dilbert creator Scott Adams predicted that Donald Trump would win -- primarily because of his persuasive power. According to Adams, what looked to outsiders like blunders were instead examples of a Master Persuader channeling a nation’s energy to help his candidacy.Win Bigly describes the persuasion strategies Trump used throughout the campaign, how Hillary’s campaign fell short in comparison, and how you can apply these strategies to be more persuasive yourself. Learn the ranking of the most effective persuasion methods, why visual imagery is so powerful, and how to come up with killer slogans.

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