Win Customers’ Attention with This Clever Strategy

from Problem Solvers Hosted by Entrepreneur Media

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world.

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Win Customers’ Attention with This Clever Strategy

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How long is this episode of Problem Solvers?

This episode is 30 minutes long.

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This episode was published on September 15, 2025.

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