Win Market Share by Doing the Right Thing: How Brand Values Build Business

Sustainability, wellness, inclusion. The corporate values important to your business can also help you win market share. If you tell the story in the right way. Our guest is a sustainable food expert, and drawing hilarious notes from her book, "You Can't Market Manure at Lunchtime,” shares what you CAN talk about instead, and how to make it matter. Welcome to the latest episode of Strategy for Breakfast! Send us a note at [email protected] Discussion Points: How corporate social responsibility can win hearts + market shareKey values for 2025, including efforts to drive positive, sustainable changes in our food systemWhat’s the outlook in a climate where DEI and ESG initiatives are so politicized? Strategy for Breakfast is brought to you by GDS, the leaders in data-driven engagement. If you want to get involved with the wider conversations shaping the future of your industry, check out our upcoming events here. Connect with Maisie GanzlerConnect with Kelley IueleOr email [email protected]