Win More Buyers This Christmas with Smart Social Strategy

The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy. In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Christmas campaign yet. What You’ll Learn How Gen Z, Millennials, and Gen X shop and make decisions differently this Christmas Why discovery now starts on TikTok and Instagram ... not Google How to align your social content, ads, and funnels for each generation The right way to prepare for Black Friday and Christmas promotions How to finish the year strong with strategy, not stress Key Quotes “If you’re throwing up posts hoping for last-minute sales, you’ve already lost the race.” “Connection is the new conversion — and that starts long before the checkout page.” “You don’t need more content; you need the right content at the right time for the right people.” Timestamps 00:00 – Introduction: The New Christmas Countdown 00:10 – Generational Shopping Trends 02:21 – Understanding the Shift in Buyer Behaviour 04:27 – The Role of Social Media in Modern Marketing 07:47 – Effective Paid Ad Strategies 09:29 – Preparing for the Holiday Season 10:54 – Strategy Over Stress: How to Plan Ahead The end of the year isn’t the time to scramble — it’s the time to strategise. Whether you’re a service-based business or an eCommerce brand, success this Christmas starts with clarity, connection, and consistency. ✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources 🎯 Ready to plan your next 90 days? Book your VIP Intensive: 90-Day Roadmap: https://digitalsuccess.global/vip-planning 🎧 Listen to more episodes: https://marketingleap.net/podcast About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect: Facebook:  https://www.facebook.com/MarketingLeap LinkedIn:  https://www.linkedin.com/company/marketing-leap  YouTube: http://bit.ly/SubscribeMarketingLeap Instagram:  https://www.instagram.com/marketingleap/   TikTok: https://www.tiktok.com/@marketingleap My FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle