Win or Learn to $1M: Jaci Russo Shares Her Expertise on Running a Branding Agency

If anything, listen to this interview just to hear how Jaci Russo was treated at her former employer when she had her first baby. It will make your jaw drop. It’s an experience that makes you want to vent frustration at how women are treated in the workplace. But from that experience, she received advice from her father-in-law (“Nobody ever gets ahead with a W2 job”) that pushed her to creating brandRUSSO, a branding agency that she still runs today with her husband. This discussion goes into how to work with your partner and significant other, as well as balancing motherhood and a busy career. She also provides valuable insight on creating a team that is happy working for you, and in turn creating happy clients in a 7-figure business.Jaci is also a published author and sought-after speaker on all things branding, and has taught branding and marketing across the country. A woman of many achievements, she founded Brand State U, an affordable online learning platform for small businesses and do-it-yourself marketers and is a founder of the University of Louisiana’s NIL management program called ULTRA. Jaci is the proud mother of 4, dedicating much of her free time to helping civic organizations and nonprofits.Notable moments:02:23 – Jaci on branding agencies and getting specific09:02 – What propelled her shift to freelancing15:26 – Balancing entrepreneurship and motherhood21:22 – Working with her husband25:13 – Maintaining a 4-day work week28:12 – Jaci reflects on her growth as a leader31:16 – How industries are changing 38:06 – How to attract the right clients46:10 – We’re going to win or we’re going to learnConnect with Jaci!He Said She Said Branding PodcastApple - https://podcasts.apple.com/ca/podcast/he-said-she-said-razor-branding-podcast/id1211830371Spotify - https://open.spotify.com/show/416SozisakLklRWqDUeODoHe Said She Said Branding Book - https://www.amazon.com/He-Said-She-Branding/dp/1642251933Brand Russo - https://brandrusso.com/Podcast interview mentioned on the show: Katie MaresApple - https://podcasts.apple.com/us/podcast/bringing-her-business-to-$1m-with-resilience/id1634211553?i=1000624499004I'd love to help you grow your freelance business! CLICK HERE to set up a zoom call.Take control of your finances and figure out exactly what you need to earn with The Money Mapper. ~This podcast explores the journey to financial freedom through freelancing, remote work, and having an online business, tackling challenges like getting clients, imposter syndrome and burnout, while promoting a growth mindset, confidence, and the ambition to build a remote career with better work life balance, time management, and productivity, all through intentional mindset shifts, personal development, and learning to work smarter, especially when working from home or navigating a career change.~