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Oct 26, 2026 48 min

Win the Customer Over The Phone

from Cracking the Code

If customers are still shopping after they call you, lost leads isn’t a volume issue. It is a customer experience issue. More marketing will not fix what happens after the phone rings. In this episode of Cracking The Code, Brigham Dickinson reveals how contractors can create a stronger customer journey from the first call through the in-home experience. Learn why CSRs, dispatchers and technicians need to build trust, ask better questions and create commitment, how AI should support the process instead of replace it, and why better conversations can help contractors convert more of the opportunities they already have. The post Win the Customer Over The Phone first appeared on My Contractor University | Dashboard.

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Win the Customer Over The Phone

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This episode is 48 minutes long.

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This episode was published on October 26, 2026.

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