Win The Relationship, Not The Deal – Casey Jacox

When it comes to selling, especially in the highly competitive B2B space, many organisations say they focus on customer relationships, ‘putting the customer at the centre of everything they do‘, and yet when the pressure is on to hit a target, or close out the quarter, the behaviour is very often focused on themselves & their objectives. In this episode, I’m joined by Casey Jacox, a super successful enterprise sales professional & leader who now is dedicated to working with sales teams and executives to win the relationship and not the deal. His philosophy and approach to sales is refreshing, and grounded in 3 key selling superpowers – humility, vulnerability and curiosity. It is a terrific conversation and one that can have an immediate impact on your sales approach in 2025. To connect with Casey, as well as to find out more about what he does, to grab a copy of his book “Win the Relationship, Not The Deal”, and to plug into his podcast, “The Quarterback DadCast”, please go to: LinkedIn – https://www.linkedin.com/in/caseyjacox/ Website – https://www.caseyjacox.com/ Book – https://www.caseyjacox.com/book Podcast – https://open.spotify.com/show/31mFv3rtnLrS9q6rCPq0xT?si=044941d96fcb4a73