Win Win Parenting: Rosina McAlpine on Research-Backed Support for Working Parents

In this episode of to Founders, Future, with host Zach Young, Rosina McAlpine — founder and CEO of Win Win Parenting — walks us through her evolution from academic researcher to creator of an evidence-based workplace parenting education company. Rosina shares the moment that launched her mission, how she translated parenting research into practical programs, and how Win Win Parenting helps employers support working parents through interactive workshops, recorded resources, and long-term 6– and 12-month partnerships that create sustained change.Listen for Rosina’s simple, research-backed tips (stop, empathize, educate), how COVID pushed the business from face-to-face to scalable online delivery, and why supporting working parents is both good people policy and smart business — it protects employee wellbeing and the next generation. This episode is for HR leaders, founders, and any parent who wants practical, science-based strategies for juggling work, family and flourishing kids.🌐 Connect with Dr. Rosina McAlpineWebsite: https://www.winwinparenting.comLinkedIn: https://www.linkedin.com/in/drrosina/Instagram: https://www.instagram.com/winwinparenting/