Windows and Doors Into the Future with Rick Locke

What does it really take to turn a small business into something built to last?On this episode of Bold Enough, Madeleine MacRae sits down with entrepreneur Rick Locke, who grew from owning a single-location business with 12 employees into a nine-location operation across five states generating roughly $60 million in annual revenue.Rick shares how he brought corporate-level discipline into small business, using clear KPIs, stronger hiring practices, and a deeper understanding of what actually motivates employees. He also opens up about the challenges of managing different markets and cultures, staying ahead of innovation, and building a company strong enough to create opportunities for the next generation of his family.They explore why skills alone aren’t enough when hiring, how understanding an employee’s values can transform leadership, and why sustainable growth requires more than simply chasing revenue.This conversation is about building something enduring: a business that creates value for customers, employees, partners, and the people who may one day carry it forward.Rick Locke https://www.windowshowroom.com/https://www.linkedin.com/in/rlocke001Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough https://www.amazon.com/Tenacious-Pursuit-Peace-Success-Enough/dp/B0CQVLWLBG