Wine Marketing Trends

In this podcast an extended interview with Philip Lynch, Country Manager - Ireland, E+G Gallo Wines. We discuss how the marketing of wine has evolved, consumer trends and the strategies to target niche groups such as LGBT marketing. There is also an interview with Su Duff previewing the IDMA conference and Rosemary Smith from Opt-4, chair of the GMA Panel at the conference, where we discuss the data privacy issues in international direct marketing.