Wine Revelations: We geek out on the Endevour Report

Send us Fan MailMeg and Mel dive into the groundbreaking Endeavor wine industry report that reveals surprising insights about Australian wine consumption patterns across demographics and regions.• Affluence drives wine purchase more than age, with wealthy consumers favouring Champagne, Chardonnay, and surprisingly, Riesling• Gen Z unexpectedly over-indexes on Champagne consumption despite limited budgets• Tasmania and Western Australia show the strongest loyalty to their local wine regions• The Yarra Valley is experiencing growth while Tasmania faces market challenges despite producing top-rated sparkling wines• Victoria drives wine trends like Pinot Noir and spritz culture that spread across Australia• Queensland shows unique preferences for New Zealand wines and sweeter styles• Prosecco dominates the sparkling category nationwide, particularly from King Valley• Millennials are just now coming into red wine and Champagne as their palates mature and incomes increase• Each Australian state displays distinct wine personality profiles that reveal cultural differencesFind the complete "State of Grapes" report online for more insights into Australia's wine consumption patterns.Follow us on instagram @winewithmegandmeland TikTok! @winewithmegmel