Wine Road Podcast - Episode 252, Savannah Esslinger

(0:10-1:-01) The podcast episode begins with hosts Marcy Gordon and Beth Costa introducing Episode 252 of Wine Road. They thank sponsors like Ron Rubin and River Road Family Vineyards for supporting the show and highlight the featured guest, Savannah Esslinger, owner of Imagine Wine Country Marketing and president of Taste Route 116.  (1:01-7:09) Savannah shares her journey from working in Sonoma County restaurants to entering the wine industry, starting at Harvest Moon Winery, where she gained hands-on experience in winemaking and hospitality. She discusses the origins of Taste Route 116, which began as "8 at the Gate," a group of wineries collaborating to promote each other and create events for wine enthusiasts. (7:09-20:39) Savannah highlights the group's evolution, including its rebranding to Taste Route 116 and the introduction of community-focused events like wine and cheese pairings, spring celebrations, and the upcoming Grill 116 summer event on Father's Day weekend. She emphasizes the importance of collaboration among wineries and the effort to keep events affordable and engaging for attendees, ensuring a memorable experience while supporting local businesses. Savannah also shares her passion for promoting Sonoma County beyond wine, working with local food vendors, caterers, and even non-wine businesses like Mamadio's Philly Cheese Steaks and HVAC companies. (20:39-31:00) The conversation touches on Savannah's role in marketing for the Apple Blossom Parade and Festival, showcasing her dedication to community engagement. The hosts and Savannah discuss Sebastopol's charm, its vibrant local businesses, and favorite spots like Retrograde Coffee and Redwood Wine Bar, reflecting the area's unique appeal. The episode concludes with a look at Taste Route 116's future plans, including expanding partnerships with restaurants, breweries, and cideries, and enhancing transportation options for visitors, all while maintaining the collaborative spirit of the wine community.