Wine Trends in Western Europe

Western European countries facing the most economic difficulty in recent months - Greece, Italy, Portugal, and Spain – are also showing declines in wine consumption. Wine producers are combating an oversaturated market in Western Europe, explains Katharina Oldenkotte, senior research analyst at Euromonitor. Therefore, new trends, such as environmentally-friendly and organic wine, are seen as ways to break the negative growth of wine in Western Europe.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.