Wingin' It Micah Carlson

On this episode of Wingin' It, we talk with Micah Carlson from Platinum Construction and Development about what it really looks like to build a business around the work you actually love.Micah shares how he got started in construction almost 30 years ago, how he learned multiple trades along the way, and how chasing money eventually pulled him away from the part of construction he was most passionate about: building custom homes.We also talk about burnout, rediscovering your original vision, learning to say no to work that doesn't fit your goals, and why having a clear direction for your business matters so much.Micah also shares how collaboration, trust, and strong relationships with subcontractors have helped improve both the quality of his projects and the way his business operates. He explains why leadership isn't about controlling every detail, but about surrounding yourself with the right people and giving them the freedom to contribute.Toward the end of the episode, Micah shares the story behind his first Parade Home and how he pushed forward even when he had very little in place and plenty of people telling him it wouldn't work.Interested in learning more about Micah and Platinum Construction and Development? Check out platinumconstructiondevelopment.com and follow Platinum Construction and Development on Facebook, Instagram, and LinkedIn.Want to see if your marketing is working for you? Check out our checklist at noisybirdmarketing.com/checklist.Interested in having your business featured? Email me at [email protected]