Wingstop Week: CMO Christina Clarke on shaping the brand's persona

It's Wingstop Week! That's right, this week we're sharing daily interviews with executives at the wings giant, detailing how the company was positioned to weather the COVID crisis, the spectacular success it's managed throughout the pandemic, and its blueprint for becoming a top 10 global restaurant company. Stay tuned all week as we share conversations with Wingstop's chief technology officer, SVP of people, president of international, and finally CEO Charlie Morrison, offering a rounded view of what's going right for this Dallas-based company (hint: it's a lot).First up in Wingstop Week is chief marketing officer Christina Clarke, who is responsible for shaping the brand's persona in the public eye. She shares how Wingstop has been communicating to its loyal guests throughout the COVID crisis, and how the brand has found ways to fit into customers’ lifestyles in a highly unusual year.  For our deep dive into Wingstop's incredible success, visit QSRmagazine.com/wingstopSubscribe to QSR at QSRmagazine.com/subscribeQSR Magazine informationFacebook | Twitter | Instagram | LinkedInQSRmagazine.com Have feedback or interview suggestions? Email us at [email protected].